王一朝,王一朝讲师,王一朝联系方式,王一朝培训师-【讲师网】
人才梯队建设&职前教育专家
3
鲜花排名
0
鲜花数量
扫一扫加我微信
王一朝:向陈列要销售(零售终端之视觉营销)
2016-12-06 4521
对象
相关零售终端门店管理&销售人员
目的
终端门店陈列作为无声的销售员,在门店功能发挥中作用举足轻重。通过学习,熟练掌握不同场景下的陈列基本技法:含单品、系列、整体货品的陈列、动线设计、色彩基础、搭配原则和指导方针等
内容

课程详情:

A-   WHY

a.1作用(促销-说服-展示-告之-娱乐-启发)

a.2感观体验(视、听、触、味、嗅)

a.3现场VMD(企划、配置、商品、表现、说服力)

B-WHAT

b.1商品陈列管理(空间环境设置规划-系列产品-焦点广告品/道具)

b.2VMD(VP视觉陈列-PP生点销售-IP单品销售)

b.3购买心理+陈列规划

b.4空间与人体工学的作用

C-HOW

c.1九种表现形式(故事-分区-动线-图模-亮彩-体验-道具-节奏-细节)详细呈现

c.2四大功能发挥(吸引顾客-强化信息-刺激消费-加深印象)

c.3三大要素使用

c.4功能区的设置与划分

c.5陈列之照明设计

c.6色彩基础和搭配原理

c.7根本方针和指导原则

D-特殊产品和专属品类陈列

全部评论 (0)
热门领域讲师
互联网营销 互联网 新媒体运营 短视频 电子商务 社群营销 抖音快手 新零售 网络推广 领导力 管理技能 数据加载错误
Message:Exception of type 'System.Web.HttpUnhandledException' was thrown.
Source:System.Web
StackTrace: at System.Web.UI.Page.HandleError(Exception e) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest() at System.Web.UI.Page.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewUserControl.ViewUserControlContainerPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.RenderView(ViewContext viewContext) at System.Web.Mvc.ViewUserControl.RenderView(ViewContext viewContext) at System.Web.Mvc.WebFormView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.Html.RenderPartialExtensions.RenderPartial(HtmlHelper htmlHelper, String partialViewName, Object model, ViewDataDictionary viewData) at System.Web.Mvc.Html.SDRenderPartialExtensions.SDRenderPartial(HtmlHelper helper, String partialName, Object model, ViewDataDictionary viewData, Action`2 expFunc)
Message:Collection was modified; enumeration operation may not execute.
Source:mscorlib
StackTrace: at System.Collections.Generic.List`1.Enumerator.MoveNextRare() at ASP.views_space_spacerightbar_v2_ascx.__Render__control1(HtmlTextWriter __w, Control parameterContainer) in d:\webs\subsite-pc.jiangshi.org\Views\Space\SpaceRightBar_v2.ascx:line 52 at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.Mvc.ViewPage.Render(HtmlTextWriter writer) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint)
讲师网深圳站 sz.jiangshi.org 由加盟商 杭州讲师云科技有限公司 独家运营
培训业务联系:小文老师 18681582316

杭州讲师网络科技有限公司 更多城市分站招商中